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How To Persuade Your Interviewer Through Your Resume

How To Persuade Your Interviewer Through Your Resume

The importance of your resume:

Your resume is the only advertising medium you can use to impact your prospective employer. It is your first point of contact and is a fundamental stepping stone in securing an interview and progressing through a company’s recruitment process. These 1-2 pieces of paper can ultimately determine if you secure employment and progress along your career path or end up back on the street looking for work. Don’t let your resume let you down.

 

Resume statistics:

Recruiters spend as little as 6 seconds on resumes.
A study released by TheLadders an online job searching site used eye tracking technology to track eye movements of recruiters and found that the average time spent looking at a resume was 6 seconds.

Average applicants per graduate role.
An article in the telegraph reported results from a survey of the top 100 leading graduate employers. Average applicants for graduate jobs is 39.2 per open position (pp), however there is a larger demand placed on media (86.2 applicants/pp), consumer goods firms (186.6 applicants/pp) and oil and energy companies (97.8 applicants /pp).

 

Think of your resume as a selling tool.

Resumes are essentially a selling tool. You’re the product and the HR manager and company you are applying for are your target audience. For you to market yourself effectively it is necessary to put some thought and effort into your resume. This includes taking the time to understand the value you can provide to the business and the employer, understanding the industry the business works in, understanding the needs of the role and knowing what information will stand out to the employer.  

Tip: Think about why you are the best person for the job. What values do you have that align with the company and role? What experience have you gained along your journey that is transferrable and relatable to the role you are applying for?

 

Resume red flags.

 

Recruiter pains

Solution

1. Incorrect grammar

Proof read your resume and get a colleague or friend to check it for you.

2. Irrelevant information

Don’t include irrelevant information and ramble on about anything that isn’t completely related to the role you are applying for.

3. Generic resumes and cover letters

Personalise your resume to the company, role and HR manager.

4. No research on the job role or company

After talking to many HR managers one of their biggest frustrations is when candidates apply for roles yet know nothing about their company and have done no background research whatsoever on the job role or industry. Research it.

 

5. Not qualified or relevant to the role

Don’t apply for a job if it’s in a completely different industry from what you have studied or have experience in. It’s okay to want to change your career path but a HR manager wants the most talented, suited and knowledgeable candidate for her job role. Not a banker that wants to learn graphic design.

6. Overcomplicated fonts and designs

Keep it simple and make sure to present the information clearly and concisely. Employers don’t want to spend unnecessary time trying to find the information they are looking for.

 

 

Personalised Resumes and Cover Letters

It’s no secret that companies are bombarded with resumes when they advertise an open position. On LinkedIn it’s not uncommon to see 100’s of applicants for an open role at a reputable company. One way to make your resume and cover letter stand out is to tailor it to the role you are applying for! Many of these resumes are generic and it is obvious that these individuals are looking for any job they come across, not because they are excited and passionate about the company and open role that they are offering.

Cover letters are highly valued by HR managers and recruiters because it provides them with a lot of information about you. For starters they are able to gain an insight into your expectations of the role and what you think you can offer. Secondly they can tell if you have researched the company and if you have any knowledge about the open position which can help them determine if you will align with their company values and the role criteria.

Another subtle yet important aspect of your personalised resume is to make it personal to the HR manager or person that you are pitching yourself too.  Taking the liberty to find the name of the person you are dealing with will help to get their attention. Ways to do this can be as simple as thoroughly looking over the advertisement for their name, calling the company or even utilising LinkedIn to source the HR manager’s name.

Tip: Add in a header and footer with the company logo and make sure to mention the company name and HR manager’s name at the top of the resume and cover letter.

 

 

 

The perfect resume and cover letter


The perfect resume and cover letter should:

  • Be personalised to the HR manager, company and job role.
  • Clearly demonstrate the research that has been done on the company and role and link it to why you are a perfect fit and how you could provide value to the company.
  • Include relevant information early on about you while highlighting key attributes about yourself that illustrates why you are the best suited candidate for the job role.
  • Include and draw attention to awards and achievements relevant to the role in order to help differentiate you from the other applicants.
  • Provide a clear and concise work history. Dot points should also be used for the key aspects of that role that are relatable and relevant to the job you are applying for.
  • Provide quantifiable results to the employer when you can (eg. If you exceeded your sales margin specify exactly how much you exceeded it by).
  • Keep the font and format simple keeping in mind the elements of your resume that you want to stand out (ie awards, achievements, career objectives and how your values align with the company and job role).
  • Be 1-2 pages in length, no one wants to read a thesis.
     

 

Jayden Kafanelis
Executive Director of InternMe Australia

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